From first showing to signed lease
Negotiation threads, inspection follow-ups, lease revisions and the maintenance request that turned into a vendor dispute: labs want the record of how property work actually gets done. Real estate is on the buyers’ lists.
Why labs want it
Listing data is public. The work around it isn’t: how an agent handles a counter, how a property manager triages a Saturday-night leak, how a lease gets revised four times before signing.
Mercor lists real estate among its target industries, with listings, leases and inspection reports as examples. Handshake AI lists property documentation, market research and operating workflows.
Where this is reported, as of October 2026. None of these companies is a SellMyData customer; they are the public record of what buyers are asking for.
- MercorLists real estate among its target industries: listings, leases and inspection reports. Mercor Data, target industries.
- Handshake AILists real estate among its industries: property documentation, market research and operating workflows. Handshake AI data partnerships.
What sells in real estate
The five data types →Messages
Deal threads, vendor coordination, tenant communications and agent-to-office traffic, with identities removed.
Gmail · Outlook · Slack
Code
Rare. Skip it unless you build proptech.
Usually none
Documents
Leases, listing packets, inspection reports, offering memos, disclosures and the templates behind them.
Dotloop · SkySlope · Drive
Records
CRM history, transaction records, rent rolls, work orders and the ledger, with tenant and buyer identities replaced.
Buildium · AppFolio · Rentec Direct
Tasks
Maintenance requests, transaction checklists and leasing pipelines from open to closed.
Buildium · Follow Up Boss · Asana
Tool names are the ones we see most in this industry. If yours isn’t listed, it almost certainly still counts: take inventory and we’ll tell you.
What stays out
- Tenant, buyer and seller identitiesNames, contact details, application details and financial information about individuals are replaced or removed.
- Applications and screeningRental applications, credit and background checks and anything else about a person’s finances stay out.
- Consumer dataWe don’t buy consumer personal data, health records tied to people, or payment card data, and we check that none is mixed into what’s in scope.
- Other people’s contentVendor documents, licensed material and anything marked confidential by someone else are left out during the rights check.
Full detail: what we remove and how rights are checked. We don’t buy consumer personal data, health records tied to people, or payment card data.
How it works
- STEP 01
Value it
Answer a few questions and get an estimated range. Nothing is shared yet.
- STEP 02
Share your exports
We walk you through exporting from each tool you choose, for the date range you choose. We never write to your systems.
- STEP 03
Approve the listing
We strip names, contacts and identifiers. You review the redacted preview and the price before any lab sees it.
- STEP 04
Get paid
When a lab buys a license, you get paid. We aim to pay within 7 days of the sale closing.
Today this is done by hand, with you. You export, we clean and prepare, you approve. How you stay in control.
Questions from real estate
Addresses identify properties. Do they stay in?
Street addresses are replaced with placeholders by default, the same way people’s names are. Unit counts, square footage, rents and dates stay.
Our brokerage’s agents are independent contractors. Whose data is it?
That is one of the first things the rights check settles. Office systems, templates and transaction files the brokerage owns are usually in scope; an agent’s personal accounts are not.
We manage 200 doors with four people. Enough history?
Several years of maintenance tickets and leasing records from a small portfolio is a complete, consistent dataset. Headcount doesn’t matter.
Something else? Email micki@sellmydata.com.