Renewals, remarkets and the carrier email that fixed it
An independent agency’s inbox holds years of how coverage actually gets placed: the renewal that had to be remarketed, the endorsement request, the claim coordinated between client and carrier. Insurance is on the buyers’ lists.
Why labs want it
Policy forms are public. The work of an agency or MGA isn’t: how a producer builds a submission, how an account manager handles a nonrenewal, how a TPA moves a claim from first notice to close.
Mercor lists finance and insurance among its target industries, with underwriting files and claims as examples. Handshake AI lists underwriting workflows and process documentation.
Where this is reported, as of October 2026. None of these companies is a SellMyData customer; they are the public record of what buyers are asking for.
- MercorLists finance and insurance among its target industries: statements, underwriting files and claims. Mercor Data, target industries.
- Handshake AILists finance and insurance among its industries: financial models, process documentation and underwriting workflows. Handshake AI data partnerships.
What sells in insurance
The five data types →Messages
Carrier correspondence, renewal and remarket threads, internal service questions, with policyholder identities removed.
Outlook · Teams · Gmail
Code
Rare outside insurtech. Rating spreadsheets count as documents.
Usually none
Documents
Proposals, coverage summaries, renewal checklists, submission packets, SOPs and training materials.
Drive · SharePoint · Dropbox
Records
Policy, renewal, endorsement and commission records from your agency management system, with personal details removed.
Applied Epic · AMS360 · HawkSoft
Tasks
Service requests, certificate requests and claims-coordination tickets from opened to closed.
EZLynx · AMS activities · Asana
Tool names are the ones we see most in this industry. If yours isn’t listed, it almost certainly still counts: take inventory and we’ll tell you.
What stays out
- Policyholder personal dataNames, dates of birth, Social Security numbers, driver’s license numbers, health details and payment information about individuals are removed. We don’t buy consumer personal data or health records tied to people.
- Personal-lines detail that identifies a householdAddresses and vehicle identification numbers are replaced with placeholders.
- Carrier confidential materialCarrier underwriting guidelines, appointments and anything a carrier agreement marks confidential stay out.
- HR and personal channelsDirect messages, HR channels, payroll files and anything about an individual employee stay out.
Full detail: what we remove and how rights are checked. We don’t buy consumer personal data, health records tied to people, or payment card data.
How it works
- STEP 01
Value it
Answer a few questions and get an estimated range. Nothing is shared yet.
- STEP 02
Share your exports
We walk you through exporting from each tool you choose, for the date range you choose. We never write to your systems.
- STEP 03
Approve the listing
We strip names, contacts and identifiers. You review the redacted preview and the price before any lab sees it.
- STEP 04
Get paid
When a lab buys a license, you get paid. We aim to pay within 7 days of the sale closing.
Today this is done by hand, with you. You export, we clean and prepare, you approve. How you stay in control.
Questions from insurance
Personal lines are mostly individuals. Can we include them?
Commercial lines are the easier starting point. Personal-lines records can be in scope only with every personal identifier removed, and the rights check will go through your privacy notices with you first.
Do premiums and coverage limits stay in?
Yes. Amounts, limits, lines of business and dates are what make the record useful. People and companies are replaced with placeholders.
Does our carrier contract allow this?
That is one of the agreements the rights check reads. Carrier material stays out; your agency’s own process and records are usually yours to license.
Something else? Email micki@sellmydata.com.